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Diversity increases the probability of success in the innovation process. Greater diversity allows for the creation of multiple points of view. Viewing the problem space from different lenses can be beneficially open opportunities or avoid expensive pitfalls. Unfortunately, creating diversity is resources intensive exercise.

One way to overcome the resource constraint while achieving diversity, and thereby access to knowledge, is through networking. Networking broadens networks and widens the inflow of knowledge into the problem-solution space. excitement

Networking, in this context, is the creation of both formal and informal ties between people who share a similar meaning over both short and long term durations.

Walter Powell and Stine Grodal have studied networking within the field of innovation; in summary, there are four different types of networking:

Walter Powell and Stine Grodal's network for innovation topology

1. Primordial

Members of these networks have related interests, values, and obstacles. These connections typically exist before the formulation of a specific innovation. Innovations arise out of similar pain points or perceived opportunities.

2. Invisible Collage

These are networks of loosely coupled participants, often ring-fenced together to create a particular innovation. Once the system has served its purpose or the change established, the network is typically disbanded.

3. Supply Chains

Supply chains are linked nodes often portrayed by well-defined deliverables. Strict overarching forces harmonize each nodes involvement. Each node within the network has a particular purpose during the production of innovation in this context.

4. Planned

The formulation of planned network happens with a definite intention and often found within legally stipulated parameters. The members of the planned network are selected or recruited due to a particular strength or skill they would bring to the network. Bonds are intentionally forged to formulate an innovation.

Innovations resulting from knowledge inputs out of diverse parts have a higher chance of success. Innovation networking, when appropriately used, can deliver an efficient increase in diverse knowledge during the innovation process.

 

Icons from illustrio used under the illustrio license


We visited Rotterdam citizenM hotel and were struck by the business lessons to learn from this hotel chain. This is at the core of Comotion's ethos - which is driving technology that brings truly sustainable change to business models. citizenM is a great example of innovation and technology that is woven into the fabric of the client offering. The key lessons we learnt from citizenM are:

- The importance of integrity of experience

- Execution, Execution, Execution

- The human touch: Humans need to do what humans do best, and computers should do what computers do best

- Brand consistency: Your brand needs to be woven through the experience

Check out the video for more:

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